Merrill Lynch
Bank of America
Designed to raise awareness of Merrill Lynch offerings within the financial center, the “help2” campaign disrupted the space with a distinctive and highly visible visual experience. The program came to life through dimensional acrylic installations, digital signage, and in-store collateral.
Aspects of this project included concepting, design, material prototyping, and cross-agency integration.
Silver POPAI – Best of Industry
Semi-Permanent Award
AI Content
Creation
Imagen + Nano Banana Pro + Veo + Firefly
Working concepts for a short film called Spyche.
Example AI-generated visual content created through a text-to-image prompting workflow that enables consistent character design and environmental continuity across Veo 3 and other image-to-video platforms.
- Shogun Robot Character
- Spyche Character (Portrait, Full Length)
- Film Clip Example
- The End (Title Card)
- Shogun Style Robot (3/4, Back)
- Video Frame Still
Large Scale
Out-of-Home & Exterior Design
I led the application of large-scale, OOH-inspired design across Bank of America financial center exteriors, creating high-impact brand experiences that extended into the physical environment. As a result, our team grew the exterior project portfolio by 300% year over year.
- Takeover for Flatiron Building, NYC
- Digital Screen Detail
- Takeover, Flatiron Building, NYC
- Preferred Rewards, Chicago
- Preferred Rewards, Chicago
- Chicago, Power to Campaign
- Erica Launch (TSV)
Dimensional Structures
Bank of America
To evolve the in-branch experience, my team developed dimensional enhancements for both standard fixtures and agency-created LTP displays.
For Travel Rewards, we designed acrylic add-ons that elevated existing fixtures, while other LTP projects focused on introducing movement, depth, and creative brand expressions that brought renewed energy to static environments.
Midnight Studio
Re-establishing a family brand
During the pandemic, I revived my parents’ former rubber stamp business, transforming it into an e-commerce brand sold through Etsy and other online marketplaces. Part entrepreneurial venture and part passion project, the business remains an ongoing labor of love that allows me to blend creativity, heritage, and design.
The collection is rooted in my father’s work as a painter and former commercial artist. His illustrations were originally featured in the Midnight Studio Rubber Stamp Collection during the 1980s. At the time, Midnight Studios operated as an art studio serving advertising agencies throughout the Dallas–Fort Worth area, creating artwork that continues to inspire and inform the brand today.
Lightning bolt fabric is available on-demand, shown in use by a repeat customer.
Full collection of work available at: http://midnightstudio.design/
©2026 Midnight Studio, All Rights Reserved.
Illustrations
Passion Project
Various illustrations I’ve designed for fun and profit.
- JVC Boombox Sticker
- Cyborg Lego Concepts
- Add Oil Idea
- Cassette Radio (Process)
- 64 Impala
- Radio from Stranger Things
- Solar System
- Sailboat
Student
Campaign
Hermes Creative Award Winner, 2022
Gold Winner for Exterior Takeovers
Designed and implemented across financial centers located near colleges and universities, this program was created to build brand awareness and drive new account acquisition among students and young professionals. Through targeted environmental design and strategic messaging, the campaign delivered measurable results, increasing customer interactions with associates by 125% and contributing to a significant lift in new account openings.
Branding
Various Clients
A selection of branding, logo design, typography, and passion projects developed over the years. From concept to execution, these projects highlight my interest in creating distinctive visual identities and bringing new brands to life. For me, the most exciting part of the process is starting from a blank slate, where the possibilities are endless.
Photography
Hand Crafted & Humanmade
Photography has been a creative outlet of mine since I was a kid. This collection brings together images captured over the years, showcasing my interest in finding beauty in both everyday details and extraordinary places.
What I find most rewarding is the opportunity to document the world as it exists today, preserving moments, landmarks, and environments that may not be there tomorrow. Each photograph is a study in observation, curiosity, and storytelling.
- Abandoned Station
- Graffiti
- Haunted House (Infrared)
- Birds on a Wire
- Skulls (hand colored)
More photos on behance.net
©2026 Jacob Simpson
AT&T
Experiential and Dimensional
At AT&T, I contributed to a range of retail, experiential, and workplace marketing initiatives designed to increase engagement and elevate the customer experience.
For the launch of AT&T U-verse, my team designed and built a custom-branded ice cream truck that traveled through local neighborhoods, creating a memorable community activation that combined customer acquisition with experiential marketing. The mobile experience generated awareness, engaged potential customers, and supported new service enrollments through direct interaction.
In retail environments, I concepted and developed a flexible endcap display system for Best Buy and other specialty retailers. The solution was designed to streamline monthly and quarterly updates, making it easier for store teams to refresh pricing, promotional messaging, and marketing materials while maintaining a consistent brand presence.
- AT&T Internet Product Endcap
- U-verse Ice Cream Truck Promotion
- AT&T Mover’s One Source HQ Poster