Jacob Simpson

Designer, Creative Director, Content Creator & Illustrator




Summer Campaign



Bank of America — In-Branch Campaign



Bank of America needed a nationwide in-branch campaign across 5,000+ locations with the legs to carry into the following quarter. To move beyond formal banking visuals, I brought vibrant color, dynamic perspectives, and their signature brand illustrations into the physical space. The result was an energetic, welcoming system built to stay visually fresh after launching simultaneously across the country.


Large Scale



Out-of-Home & Exterior Design

I led the application of large-scale, OOH-inspired design across Bank of America financial center exteriors, creating high-impact brand experiences that extended into the physical environment. As a result, our team grew the exterior project portfolio by 300% year over year.


Illustrations



Passion Project


Various illustrations I’ve designed for fun and profit.

JVC Boombox Sticker, Cyborg Lego Concept, Add Oil, Cassette Radio (Process), 64 Impala, Radio from Stranger Things, Graphic Solar System, Sailboat


Dimensional Structures



Bank of America

To evolve the in-branch experience, my team developed dimensional enhancements for both standard fixtures and agency-created LTP displays.

For Travel Rewards, we designed acrylic add-ons that elevated existing fixtures, while other LTP projects focused on introducing movement, depth, and creative brand expressions that brought renewed energy to static environments.


Midnight Studio



E-Commerce & Brand Identity


During the pandemic, I revived my parents’ 1980s rubber stamp company and turned it into a modern online brand. Built around original illustrations by my father, a painter and former commercial artist, the collection brings his vintage artwork to a new audience. Today, I run everything from the branding and packaging to the online shops, turning a piece of family history into an active creative business.

Full collection of work available at: http://midnightstudio.design/

Lightning bolt fabric is available on-demand, shown in use by a repeat customer.

©2026 Midnight Studio, All Rights Reserved.


Merrill Lynch



Integrated campaign work for Bank of America

Designed to raise awareness of Merrill Lynch offerings within the financial center, the “help2” campaign disrupted the space with a distinctive and highly visible visual experience. The program came to life through dimensional acrylic installations, digital signage, and in-store collateral.

Aspects of this project included concepting, design, material prototyping, and cross-agency integration.

Silver POPAI – Best of Industry
Semi-Permanent Award


AI Content
Creation



Imagen + Nano Banana Pro + Veo + Firefly

Working concepts for a short film called Spyche.

Example AI-generated visual content created through a text-to-image prompting workflow that enables consistent character design and environmental continuity across Veo 3 and other image-to-video platforms.


Student
Campaign



Campus Financial Centers: Environmental Campaign

Built for branches near colleges and universities, this campaign helped turn students and young professionals into new account holders. Eye-catching in-branch visuals and relatable, campus-focused messaging sparked real conversations on the floor, driving a 125% jump in associate interactions and a strong lift in new accounts.

Hermes Creative Award Winner, 2022
Gold Winner for Exterior Takeovers


Branding & Visual Idenity



Various Clients


A curated look at my work in logo design, typography, and brand building. From initial concept to finished system, these client and personal projects show how I turn a blank slate into a distinct, memorable visual identity.


Product Design



Bringing physical products to life is a core part of my creative practice. Over the years, I have designed, produced, and sold original goods online and at in-person markets, taking ideas from early sketches to finished retail items. Inspired by personal roots, pop culture, and everyday humor, my work blends illustration, packaging, and storytelling to create tangible objects people genuinely want to own.