Jacob Simpson
Designer, Creative Director, Content Creator & Illustrator

AT&T


Experiential and Dimensional
At AT&T, I contributed to a range of retail, experiential, and workplace marketing initiatives designed to increase engagement and elevate the customer experience.

For the launch of AT&T U-verse, my team designed and built a custom-branded ice cream truck that traveled through local neighborhoods, creating a memorable community activation that combined customer acquisition with experiential marketing. The mobile experience generated awareness, engaged potential customers, and supported new service enrollments through direct interaction.

In retail environments, I concepted and developed a flexible endcap display system for Best Buy and other specialty retailers. The solution was designed to streamline monthly and quarterly updates, making it easier for store teams to refresh pricing, promotional messaging, and marketing materials while maintaining a consistent brand presence.

  • AT&T Internet Product Endcap
  • U-verse Ice Cream Truck Promotion
  • AT&T Mover’s One Source HQ Poster